the next generation mobile social networking platformAbout us
myZenPlanet is rapidly becoming the market leader in mobilizing online social networking services with its innovative and revolutionary mobile social networking platform.
Founded in 2007, the privately-funded company boasts a team of succesful entrepreneurs and seasoned industry veterans from world-class mobile companies such as Vodafone, AirTouch, Verizon Wireless, Openwave, Motorola and Adobe.
Milestones
- Secured angel round financing
- Launched service in Telenor Sweden
- Selected for the AT&T devCentral Fast-Pitch 2008 competition
- Launched myZen Mobile 2.0
- Silent launch of myZen Mobile directly to consumers with top reach in 64 countries
Why we do what we do
Social networking has become one of the top shapers of the internet as we know it today, placing people of all ages and their generated content at the center of an information explosion. The growing prowess and ease by which people can generate and share content online is now spilling over into the mobile space as camera phones become more ubiquitous.
The enablement of mobile social networking services on mobile phones is challenging the mobile operators and social networking services providers not only from the technology, cost and revenue perspectives, but also from an understanding of the dynamics behind these services in a mobile environment.
Mobile operators are faced with a set of difficult questions and decisions: which services to offer; how and what to monetize; how to prevent their networks from just being a bit-pipe; how to reduce churn and prevent their customers from switching to competitors who have enabled social networking; and how to maintain their brand.
Social networking service providers, on the other hand, face similar roadblocks: limited know-how of the mobile market segment; how to mobilize their services and content; whether to partner with a mobile operator or offer their services independent of the mobile operator; and how to port over their advertisement model.
myZenPlanet recognizes the challenges faced by mobile operators and social networking service providers and the tremendous opportunities that exist in this fastest growing segment of the mobile market.
The myZenPlanet team is inpired to bring unique value proposition to the marketplace, and is focused on delivering quality products to its customers while presenting un-paralled user experience.
